RICHLITE represents the successful story of a first generation visionary entrepreneur, Shri. LUV BHARDWAJ, who has built one of India’s fastest growing Biscuit Company. Under his able leadership, RICHLITE is scaling new heights and has successfully carved a niche for itself in the ever-growing Biscuit market in India.
RICHLITE biscuits and cookies are produced at the state-of-the-art production facilities of Richfield Industries in Neemarana Rajasthan. Launched in 2013. Where we were able to make roads to achieve 1000 Mt production on the first three months, while the best quality and taste of our products, demands increased consistently and we were encouraged to enhance the capacity of manufacturing unit. Now a days we are successfully producing and selling 2500 Mt per month.
RICHLITE biscuits and cookies are available at all major retail outlets in neighborhoods across North India. The distribution network of Richfield is supported by large number of Super stockiest and distributors who share the brand’s ethos and are brand ambassadors for RICHLITE.
We have a strong network of 150+ Business Partner through them we distribute our product in the complete North Indian marker covering J & K, Himachal, Punjab, Rajasthan, Uttrakhand , Delhi NCR and Uttar Pradesh. Along with domestic market our product has extremely good acceptability in overseas market such as UAE, Somalia, Tanzania, Kuwait, Afghanistan, Congo, Kenya, Rwanda & Seychelles. Being new entrants in the Biscuit industry where giant players are already in the market with brand existence more than 100 years sale of RICHLITE biscuit has never been a problem at any point of time, Because of its excellent quality, Taste, strong network and dedicated sales team.
RICHLITE – with the ethos: Taste of Nature – is the flagship brand of Richfield Industries. RICHLITE branded biscuits and cookies cater to the aspiring middle-class population in India who do not compromise in quality when it comes to their family’s health and nurturing while remaining conscious on value-for-money.
RICHLITE has emerged as one of the major players in the Biscuit industry and is slowly advancing out of the regional player bracket. A customer-centric approach, value-for-money offerings, strong focus on affordable price points, innovation and research, brand building, production capacity expansions and strong distribution strategies continue to remain as the Company’s major strengths. This was not `luck by chance.’ The company has consciously built this in its culture to `Deliver Value’ and taste to its prospective buyers.